Fisher has explained the essence of his approach to stock hunting in Common Stocks and Uncommon Profits. He refers to it as’scuttlebutt,’ which entails conducting in-depth interviews with stakeholders, such as suppliers, customers, shareholders, and employees, as well as competitors, to learn about a company’s prospects.
Bibliographic information:
| Title | Common Stocks and Uncommon Profits Finance & Investments Volume 16 of Wiley Investment Classics |
| Author | Philip A. Fisher |
| Edition | reprint |
| Publisher | John Wiley & Sons, 1997 |
| ISBN | 0471246093, 9780471246091 |
| Length | 182 pages |
English 
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